A humanesque system for Google Pay, built without one real human.
The brief was one system for every screen.
The catch: emotion, without real humans.
So we built a world, then localized it.
One system, every media type.
Build a bespoke system for Google Pay's UAC content that scales across communications, visuals, languages and media types.
Emotion, without real humans.
Brand guardrails ruled out real people. We built whimsically realistic characters that carry human emotion, stay on brand, and personalize by region.
Made for every cohort.
Hyper-regionalize the platform so Google Pay feels made for every cohort, in every language.
An eight-step build: world creation, visual tonality, proof of concept, packaging, animation, language iteration, then scale across every platform and media type.
Built around humans.
From the start.
A creative partner who holds craft and scale in the same hand. If you're shaping a brand and want a studio that takes the work seriously, we'd love the conversation.