Merging Android's 'Open and Safe' ethos with Gen Z's visual language.
The brief was scale. The risk was sameness.
So we built a lens, not a layout.
One system that stays Android in every language.
10M+ leave every year.
10M+ Android users, predominantly Gen Z, switch to iOS every year when they upgrade from mid-tier devices.
Pop, vibrant, unmistakably Android.
Three visual routes built to speak to India's Gen Z, 18 to 34. Cues taken from Android's 'Open and Safe' ideology, implemented in design.
Retention through adoption.
Drive long-term Android retention by growing feature adoption and MAUs for the top Android ecosystem features: Tap To Pay, Circle To Search, Google Play Protect.
One design system, three routes. AI generation carried the volume while the team held the brand read on every frame, so scale never cost craft.
Bespoke offer films, contextualizing a Rs.21 reward by showing exactly what it tastes like across different cities.
Built around humans.
From the start.
A creative partner who holds craft and scale in the same hand. If you're shaping a brand and want a studio that takes the work seriously, we'd love the conversation.